The logo is based on the idea of going on adventures on the road. The dotted line represents the journey from x to X (which also related to the x on TEDx), marking the destination or even a hidden treasure.
The concept is a little playful and presents Adventures as a fun experience. It is fluid and expressive and could potentially be turned into an animation.
The illustration is based on the WolfintheCityLight Font designed by Maelle.K
